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“Before it’s in fashion, it’s in Vogue” 

-Anna Wintour, Vogue

With the Vogue brand, one immediately has an image in mind. Haute couture, capitalist advertisements and brands, The Who is who of the high society. Vogue partly dictates what should be beautiful, what now brings money, how one should behave and what is "in" right now. This image that we got in the head through Vogue over the decades, I wanted to use now and put in a different context. For about 4 years now, I photograph everyday things with this Instagram filter and put it in my story. So this page serves here much more as an archive of those and is updated every few months.